Conversion Optimization

Conversion Optimization

Conversion Rate Optimization

Conversion rate optimization entails analyzing and testing various parts of a website and the sales process, and then optimizing each part so as to maximize usability, performance, and sales.

• Basic Metrics: Basic metrics is good to start with. It involves gathering traffic statistics including which keywords trigger visits to your site, which pages are frequented, what actions lead to sales, and traffic volume over time. By using this data your website can be optimized to better suit the market.
• Deep Analysis Metrics: This includes basic metrics and much more. The extras include:

1. a. Split Testing: This involves tested one version of a landing page (i.e. the page a visitor finds after typing in a search query) against another. Testing reveals which version performs better in terms of traffic volume, the time spent on the page, sales volume, and visitor loyalty. The page that performs better is then retained as the new version of that section of the website. Split testing is then performed again against another version – and so on until the best possible version is found.
2. b. Email tracking: Each email that is sent out as part of the email marketing campaign is tracked to see how many people opened it, how many took action, where each person who took action went to when they got to your website, and how many of these actions reached a desired goal (e.g. a sale or signup). This way emails can be optimized to perform better as well.
3. c. E-commece shopping cart tracking: E-Commerce shopping cart tracking allows us to track what keywords are leading to sales, what specific call to action buttons are being clicked and for what reason, and what each visitor is essentially worth to your business from a monetary perspective. Also through this tracking, the landing page can be further optimized to produce more sales.

Deep analysis metrics includes a very detailed analysis and report every two weeks, which is then analyzed and discussed with you, and steps are taken accordingly.