Copywriting
Copywriting (SEO Optimized)
Note: All copywriting is SEO optimized
- Website copy: This is the text that goes on your website. The text is written such that it is optimized for search engines (i.e. SEO optimized). Being SEO optimized allows for search engines to find, index, and rank your website for keywords that are relevant to your services / business. Website pages may be split tested depending on the service package chosen by you (see Split Testing)
- Sales page copy: Sales page copy is written for pages that are intended to sell one particular product and / or service. The goal of a sales page is to attract relevant visitors to it and then to convert the maximum number of these visitors into buyers. Sales pages may be split tested depending on the service package chosen by you (see Split Testing)
- Capture pages: Capture page copy is written for pages that are designed to capture qualified leads in order to place them on a customer list, which can then be interacted with and marketed to at later dates. Capture pages may be split tested depending on the service package chosen by you (see Split Testing)
- Email marketing copy: Email marketing entails marketing to a qualified customer list via email messages which are sent out on a regular basis. These messages may comprise of information, tips, thoughts, ideas, sales promotions, or some combination of these such that it promotes lead retention and sales generation.
- Press releases: These are short, informative releases that are sent out to online press release directories. The idea behind them is to create a buzz around your business and brand. Press releases may also serve to drive sales, and further may also be picked up to be syndicated in local or national newspapers, hence increasing exposure. Finally, press releases also serve to create links back to your website and / or other online assets, which gives you more authority and hence a higher rank in the eyes of search engines.
- Articles: Articles are written on topics that are relevant to your business and / or services, and are then distributed to various online article directories. These articles, similar to press releases, help with branding and sales, as well as they may be syndicated by blogs and other online publishing sources. Also, just like press releases, articles also create links back to your site.
